Populis, developed internally by Itracks’ custom software division, integrates with their existing research tools and acts as a landing point for online qualitative and quantitative research. The software allows companies to synthesize Web 2.0 technologies and utilize the benefits of user-generated content. Itracks’ online communities offer an interactive channel that allows companies to gain insight, communicate and develop relationships with their customers.Dan Weber, President and CEO of Itracks, said: “Populis will prove that by engaging customers in communities, companies will earn or save themselves thousands, if not millions. This is a software application and method that will revolutionize research.”

Populis will provide organizations with the capability to develop and maintain a secure database of online panelists. The software allows companies to easily capture profiles so administrators can pinpoint key members and engage them in meaningful conversation. Populis will enable companies to ask their target audience a question whenever they want and receive feedback almost instantly.

Doug Bates, Senior Vice President and CDO comments, “We believe we have bridged the gap between market research, marketing and real bottom line value and we intend to prove that with this product. Our online community software allows companies to gain unique insight into the opinions and thoughts of their customers in a time when respondent engagement is becoming increasingly difficult.”

Itracks has integrated a number of their existing software applications into the community software such as: online focus groups, online bulletin board groups, online surveys, mobile surveys, text messaging, online forums, BLOGs, iMarkIt for concept testing, polling, newsletters, and image and video galleries. Itracks is currently exploring a community research study with the major Canadian grocery chain, Metro Inc.