itracks now offers their qualitative research software in the Hebrew language along with nineteen other languages that include: English, French, German, Italian, Spanish, Czech, Dutch, Hungarian, Norwegian, Polish, Portuguese, Russian, Swedish, Thai, Turkish, Arabic, Japanese, Chinese – Simplified and Chinese – Traditional.”Having such a broad range of language capabilities has allowed itracks to offer multilingual qualitative research studies online, something truly unique to the industry,” says Dan Weber, President and CEO for itracks. “With a network of moderators using our software, and a qualitative research application in more languages than anyone else, itracks has asserted itself as the leader in global online qualitative research. In today’s economy, having global access to the voice of the customer is critical.”

Enhancements to the bulletin board focus group user interface include Footnotes, which allows moderators to flag and comment on respondent posts, along with a rich text editor for moderators and respondents.