Saskatoon, SK, Canada – October 6, 2010 – itracks, the world-leading expert in online focus groups and patent holder for qualitative applications, today announced the release of a new qualitative research offering that simulates in-person focus groups by utilizing streaming video technology.

The itracks Video Focus Group application facilitates video streaming technology and provides advanced reporting for marketing and market research professionals. The software allows users to conduct one-on-one or group interviews, with transcripts available immediately after the session is finished. The application was developed specifically for concept testing, ideation, customer feedback and website usability. itracks′ Video Focus Group software comes complete with mark-up tools, polling, real-time chat, observer access and live technical support.

“The development of a social media monitoring application, innovative recruiting processes for our panel, and now video focus groups, marks the beginning of a new chapter for Itracks,” said Dan Weber, President of itracks. He added: “The itracks′ team has never been more committed to creating a positive experience for qualitative researchers. The launch of Video Focus Groups is the second in a series of product releases we will be rolling out before 2010 closes out.”

The introduction of Video Focus Group software comes on the heels of the successful launch of itracks′ Social Media Monitoring application which was developed specifically for market researchers. itracks′ suite of qualitative research applications gives marketing and market research professionals the ability to easily understand perceptions about their brands, products and services.

itracks is a world-leading expert in online focus groups and a patent holder for online qualitative applications. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks’ website at www.itracks.com.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com